Treehugger people are all over the print world today; first Petz in the New York Times, and now editor-in-chief Meaghan O'Neill explains what we do at TreeHugger to the Guardian and gets all philosophical:
It is becoming more and more obvious that the "20 Simple Tips to Save the Planet" approach isn't going to get the job done. I applaud anyone who makes even the smallest change in their own life – doing something is better than doing nothing. To buy the idea that we are not facing an uphill battle – with science, governments, corporations, the clock – is naïve.
Meaghan primarily discusses the work that we do and how we are coping with these tougher economic times, but does try to make the point that while we are a business, we take these issues personally and seriously.
Climate change is arguably the most pressing issue of our time. As the burgeoning economies of China and India play catch-up to the rest of the world's middle class, it is imperative that we, the global population, figure out a way to live that meshes with what Earth's resources can support. But we can do better than that. Because what is the point of living in a world where we only meet the bare necessities for life?
More in the Guardian.