Darren Johnson represents the Green Party in the London Assembly.
The political mainstream is failing to come up with really creative solutions and seems fixated on short-term answers to boost consumer spending. Yet, so far, the green movement has failed to make its voice properly heard. This is not for the lack of brilliant ideas....Greens need to tackle people's everyday fears and aspirations in a way they can relate to in a language that is relevant. Otherwise, environmental concerns will just be seen as an abstract luxury for the good times that can easily be dispensed with once the going gets tough.
I still see far too many leaflets, articles and press releases that are full of impenetrable jargon, far removed from the everyday conversations in pubs, cafes and workplaces. This has got to change. If we are concerned about dwindling oil supplies then let us say that, rather than use the technocratic geek-speak of the "peak oil" debate. If we want home insulation programmes and green energy schemes to create lots of new jobs for plumbers, roofers and electricians then let's say that, rather than making vague pronouncements about "green collar jobs" and expecting people to know or care what we mean. Jobs that don't sound real, don't look real and don't seem like they will ever pay real money to real people are unlikely to ever capture the public's imagination.
More in the Guardian.
More on Green Jobs in TreeHugger:
Where Are All the Green Collar Workers?
New York Times on Green Collar Jobs
Quote of the Day: Van Jones on the Green - Collar Solution