Psychologists To Examine Roots of "TreeHugging" Behavior

Researchers in the UK at the University of Leicester recently launched a study designed to discover if certain individuals or groups of individuals are pre-determined to be environmentally-conscientious. According to the article at Innovations Report: "The study will examine regional and social differences in environmental attitudes and behaviour, with a view to understanding differences in outcome and developing effective interventions. The study will also be used to explore the link between personality and "green behaviour"." Researcher Adrian White adds that they "also hope to seek out whether there are distinct "types" of green? For example, recyclers who drive high fuel-consumption vehicles, those with energy efficient light bulbs but who take holiday flights every few months. We will identify whether there is one type of "green" or different types."