When nine corporate giants committed to move to 100% renewable electricity, I suggested that the reason it mattered was not just the sheer amount of dollars now going to wind, solar and the like.
Additionally, I argued, moves like this erode the political standing of the fossil fuel lobby and increase political pressure on the powers that be to support a low carbon future.
From banks demanding climate action to tech giants reprimanding legislators for their anti-renewables ways, I see encouraging signs of this political and cultural shift everywhere.
Let's not forget that we little guys can build such momentum too. Both through directly marching for climate action, and through getting involved in supporting solutions that show our elected officials how it should be done.
That's the idea behind Republic of Change's Let's Sort Out Climate Change campaign, which is aiming to bring together mission-driven businesses and individuals in a crowdfunded reforestation effort. (Full disclosure: my business The Change Creation is supporting this effort.) Focused on restoring mangroves around Madagascar, the campaign is aiming to raise as much as $1,000,000. (Which translates to 1,000,000 mangrove trees.) In one day, we've raised enough to plant over 29,000 trees. So, only another 971,000 to go.
Here's how Julien Fruchier, Republic of Change founder, pitched the idea to me in an email:
"We're tired of waiting for politicians and big corp to take action. Following the suggestion of scientists at the UN, NASA and NOAA, we're setting out to plant 1,000,000 trees in 30 days through a very public crowdfunding campaign. Join a select group of B Corp, 1% for the Planet and Green America members as well as other stewards of the environment on this important mission."
The reason the campaign is focusing on mangroves are, according to Fruchier, three-fold: a) mangroves absorb 3 to 4 times more CO2 than regular trees, b) planting trees near the equator (tropics) have better efficiency in terms of sequestering CO2 and c) there is a social component whereby we hire unemployed people living in extreme poverty to help lift themselves out of poverty.
So waddayasay? Can you join us in planting some trees as we wait for effective political action? It would be much appreciated. Get involved here.
If you're still not sure, here's a little motivational video featuring Prince Ea's Dear Future Generations: Sorry.