We treehuggers have known for a long time about what makes Patagonia an environmental and social leader, but outside of these circles, not everybody knows. That's too bad, because one of the best thing that Patagonia (and other forward-looking businesses) can do is influence others and turn its innovations into business-as-usual.
That's why it's nice to see this short Bloomberg piece on 'Why Patagonia Tells Customers Its Coats Are Toxic', spreading the message to the business people who get their news there:
If you're not already familiar with Patagonia's efforts and want to learn more, you can check out this video made by the company about the Footprint Chronicles:
Here's another, older video from the company about social responsibility and it's supply chain:
And for even more, here's the website: Patagonia Footprint Chronicles.
And by the way, if you're looking for a good book, not only about Patagonia but about life, check out Yvon Chouinard's 'Let My People Go Surfing'. I've read it and it was a real page-turner! Chouinard is a fascinating man, and he's been through so many adventures...