Offsetting Print Ads by Planting Bamboo


We've seen so many "green issues" of magazines over the past year, with Town & Country, Domino, Elle and Vanity Fair as the most publicized ones. John Hardy, a jewelry designer who purchased more than 150 pages of advertising in some of these magazines, is now taking the eco-friendly message it a step further. Inspired by Al Gore and "An Inconvenient Truth" (see our own "Convenient Truths" contest), a few weeks ago Hardy started planting four football fields worth of bamboo to offset the environmental impact of his advertising. And this only accounts for 1% of his overall advertising budget. We can't help but wonder how different it would be if all advertisers put just 1% of their ad budget towards the environment. Thanks for the tip, Heidi B.! Via ::Women's Wear Daily

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