Backed by the star power of folks like LeBron James and Cameron Diaz, Nickelodeon has launched The Big Green Help Global Challenge for kids. It’s the first online multiplayer 3D global game designed for their age bracket with the goal of inspiring them to take action for a greener world. And with groups like the NRDC, NWF, the Boys & Girls Clubs of America, and the LeBron James Family Federation behind it, there’s a great chance they’ll successfully motivate kids to get up off the couch and get moving environmentally.Turns out part of the game itself asks kids to virtually pledge volunteer hours that can be translated into actionable steps in their daily lives. Building on the fact that 80% of kids surveyed believe they can take action to slow climate change, and providing tips they might not have associated with it; like the fact that recycling just one aluminum can could power their television for an hour, or that a leaky household faucet can waste up to 2,000 gallons of water a year.
For certain, there are no small number of online games of all stripes aimed at kids, and coupled with their XBOX, Wii, PS2 and whatever else they’ve got hanging around the house this new addition has plenty of competition. But the platform that Nickelodeon has should provide them with a great chance to get kids to take a look, and if they get hooked, there’s no telling how successful the game could be.
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