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The National Football League has announced that it will be offsetting pretty much all of Super Bowl XLV's energy expenditures this year -- an amount that evidently adds up to a staggering 15,000 megawatt hours. They'll be offsetting the energy use with renewable energy certificates provided by Just Energy, and it will cover a long list of events related to, leading up to, and the main event itself. Which, of course, is a thoughtful gesture by the NFL. But it also draws attention to the fact that the Super Bowl sucks down 15,000 MW hours -- enough electricity to run 1,500 homes for an entire year. Other than that, this is going to be the 'greenest Super Bowl' ever ...Triple Pundit reports:
Thanks to an expanded environmental initiative, this Sunday's 2011 Super Bowl is being billed as the greenest NFL championship on record. But, how can an event like the Super Bowl possibly be environmentally-friendly?Beyond that, there are tree-planting initiatives, biofuels provided for transportation, solid waste will be diverted to recycling programs, food products will be reused, and usable materials from the event will be inventoried and donated to local charities. All in all, it appears to be a genuinely involved, well thought-out effort.
For starters, think renewable energy certificates (RECs). A new collaboration between Just Energy, the National Football League (NFL) and the North Texas Super Bowl XLV Host Committee will ensure that all direct and indirect carbon emissions associated with power generation at major Super Bowl XLV venues will be offset with RECs. So, for every megawatt of electricity used in the production of Super Bowl XLV, one megawatt of renewable energy will be generated by the Sweetwater Wind Farm located in Sweetwater, Texas, 228 miles west of Dallas.
But of course, no 'greening' initiative could do much of anything to address the fundamental excesses of the Super Bowl -- the nationwide waste-generation, energy consumption, and promotion of hardcore consumerism that lie at its core.