New Green Mag for "Influential" Readers

On August 31, a green magazine produced by New York-based Cottages and Gardens Publications will hit the newsstands with a 50,000 circulation rate. Verdant will be the nations "first sophisticated consumer magazine dedicated to covering all aspects of eco-friendly living—from design, art and fashion trends to news summaries and authoritative product reports," according to the magazine's Web site. How does this glossy compare to what's already out there? Says Verdant editor Sharon King Hoge, "Verdant is nothing like the typical environmental magazine. Verdant is designed for influential readers who seek realistic ways to implement green strategies to improve their lives and reduce their impact on the environment." King, former National Consumer Reporter of the Year, is a contributor to Condé Nast Traveler, Forbes FYI, and Cottages and Gardens magazines. Verdant was founded by Michael Ekstract, former director of marketing for the U.S. Green Building Council, the leading regulator of green building criteria. ::Verdant via