Plastic monster on the beach. Image credit:Flickr, Genista
What a great idea! From the Method company press release: "Method's bottle is 100 percent post-consumer polyethylene, 25 percent of which is plastic collected from the Gyre. Partnering with Envision Plastics, one of the largest recyclers in the U.S., Method was able to make bottles out of a novel and potentially profound new plastic material -- Ocean PCR."
Inquiring mind here wants to know: if gyre plastic containing bottles end up in the ocean, does that tend to create an endless supply chain loop which offers competitive advantage?Method's corporate blog outlines the early R&D; steps for making this Ocean PCR bottle here. Some cool pics.