Green marketing messages are falling on deaf ears, with most of Americans completely ignoring the eco-angle of the ads. That's according to a new study Ogilvy Earth.
Sustainable Business has the break down, including why 66% of Americans are considered "Middle Green" yet no one is effectively marketing to them. Follow Jaymi on Twitter for more stories like this
More on Green Marketing
Women Are More Likely To Choose Eco-Packaging, Study Finds
GreenwashingIndex.com Teaches Consumers How to Spot Greenwashing
The Age of Persuasion Skewers Green Marketing (Audio)