Low Carbon Consumerism: A New Ethical Choice

timberland%20footprint.jpgWhat if every package of crisps (Britspeak for potato chips) had a label with its embedded carbon posted? "What if the label also told you how much carbon dioxide had been emitted in its manufacture? What if it informed you just what part in causing global warming had been played by the process of putting this snack in your hand? And furthermore, what if a comparison of labels showed you that X Crisps were responsible for fewer emissions of CO2 than Y Crisps? Would it not affect your buying decision - and would not X Crisps get your vote?" Michael McCarthy thinks it is a trend. We have seen the start of it over here with Timberland and proposed labels for cars. . "When it is calculated more widely, the embedded carbon in a retail product may become as big a turn-off as artificial sweeteners. High carbon content may get the same thumbs-down from careful consumers as high salt." Unfortunately North America is a lot bigger than the UK and a label can't take into account the distance travelled to the store. A label can't tell me to buy locally made Miss Vickie's instead of Cape Cod chips; probably the most important choice with respect to X chips or Y chips is where they came from. ::Independent


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