London Launches Campaign for Green Olympics 2012

Last week London Mayor Ken Livingstone along with Lord Sebastian Coe launched London's campaign for a green Olympic and Paralympic host city. The campaign, called Future London: Footprints of a Generation, is meant to spotlight the city's efforts to tackle climate change as well as to get Londoners on board. The campaign includes a new, interactive, eco-installation consisting of six 'arenas' that inform and challenge Londoners' attitudes to the environment and promote greener living in London by demonstrating how making small changes, such as recycling waste or buying locally sourced food, can make a positive impact on the environment. They also include the sustainability principles that the Olympic and Paralympic Games embody. According to a press release, Mayor of London, Ken Livingstone said,

"I am determined that the Olympic and Paralympic Games will help to make London a more sustainable city. Future London: Footprints of a Generation offers an inspiring insight into how we can 'green' our lifestyles and our city. By making informed choices about how we live our lives now we can help avert catastrophic climate change. London is already establishing itself as a leading 'green' city - we all need to build on this success to build a better future for us all."

London 2012 Chairman Sebastian Coe also said he was delighted that the installation includes a dynamic arena highlighting London's plans to host a sustainable Olympic and Paralympic Games. He feels it will generate important social, economic and environmental benefits for London.

This eco-installation is open to the public from September 8-16 at The Truman Brewery and September 25 — October 1 at The Science Museum. Admission is free. ::Future London