Launch of the 10:10 Campaign: How Committed are the Brit's to Cutting Their Carbon?


Image from Guardian

The 10:10 campaign is a new initiative which asks individuals and organisations to sign up and make a commitment to cut their carbon footprint by 10% during 2010. The launch party was held at the Tate Modern museum, a former power plant and attendees included the great and good of England such as Anthony Gormley (artist from the Fourth Plinth exhibit), chef and national treasure Hugh Fearnley-Whittingstall, former mayor Ken Livingstone, Colin Firth and politicians of all stripes.

Thousands of people lined up, waiting patiently to make their 10% pledge. Everyone was given a free wristband made from the scrap metal of an old Boeing 747, and the first 1,000 members of the public got a free glass of champagne. But is this enough to make a difference?


Image from Guardian

TreeHugger Sami asked " Is the whole of Britain cutting its carbon?!" Unfortunately the answer is a guilty "not quite." According to a poll released by the Guardian, almost two thirds admit they could do more to live environmentally friendly lives. Some 32% believe that they do enough.

The good news is that 85% believe that climate change exists and is a threat for the future. Most people also accept that it is caused by human activity and it's not just a natural phenomenon. However a majority, 52%, question whether individual behaviour will make any difference. Slightly fewer, 46%, think that they can make a difference by acting differently. This is a challenge for the 10:10 campaign--if people don't think that changing their habits will make a difference then there will be less grass roots support.


Image from Guardian

Most think that people should drive less, cut down on flying and buy less food from afar. 79% support wind farms being built within 20 miles of their home and 67% say they support one within sight of their home, but that is theoretical. 65% oppose nuclear power stations.

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