Industrial Dinosaurs and Entrepreneurial Mammals


That's the first half of the title of a coming audio conference. The rest is: "Learning Fast Enough to Embrace Sustainability Challenges, Growing Fast Enough to Make a Difference." Which implies that the world is changing pretty fast. True, of course. Sounds suspiciously like the sort of title that John Elkington, Founder, Director, and Chief Entrepreneur, SustainAbility, (U.K.) would come up with. Yep, he'll be in conversation with Peter Senge, founding chairperson of The Society for Organizational Learning (SoL) and a senior lecturer at the Massachusetts Institute of Technology. Here's the promo tag line for the audio conference session: "Can big, incumbent companies (the dinosaurs) learn fast enough to tackle sustainability challenges in time? Can smaller, entrepreneurial ventures (the mammals) replicate and scale their solutions fast enough make a sufficient impact?" Poignant questions. We see a story within the story. Living in the USA, you might alternatively buy a transatlantic airline ticket to London, attaching a carbon credit to your ticket to hear Mr. Elkington in person. But there's no time to wait for the opportunity..supposing the title's implication is right...and teleconferencing allows Dinos to get along quite well with Mammals. So, skip that room at the Plaza, hop on the phone, and dispense with the carbon credits.The subject audio conference is scheduled for January 17th 2007, 1:00-2:30 pm Eastern Standard Time. Student discount available.

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