Image courtesy of Archibase
Most Americans believe that fighting climate change will help boost the economy, a survey released by the Climate Group shows. And a majority are more committed to combating global warming than ever before, despite the financial crises on Wall Street. The survey yields some surprisingly positive results—and offers evidence that climate change has evolved into a truly important issue to most Americans.The results show that consumers have begun to express a strong preference for goods and measures that help save energy and (not-so-surprisingly) money. It also revealed that people are more willing than ever before to make changes to their lifestyle and invest extra time to combat global warming—and most people feel that doing so won’t cost them anything, and that they might benefit financially instead.
Here are a few of the numbers:
•63% of Americans said they believe tackling climate change will benefit the economy
•52% said tackling climate change will not personally cost them money
•Most prefer (as they always did) to contribute by changing their behavior and spending extra time rather than spending extra money
•Those feeling financially worse off than last year are scarcely less committed than those feeling better off: 41% of people who said they believe themselves to be financially worse off also said "I am focusing on making changes to my life to combat climate change," only three percentage points below those who did not feel financially worse off
•The percentage of people who selected 6 or 7 on a scale of 1 to 7 for level of agreement to the statement "Climate change and how we respond to it are among the biggest issues I worry about today" was just 18% in 2007, but climbed dramatically to 24% in 2008
•The percentage of people who selected 6 or 7 on a scale of 1 to 7 for level of agreement to the statement "I am personally making a significant effort to help reduce climate change through how I live my life today" similarly climbed from 13% in 2007 to 21% in 2008
This is all positive stuff. And it points to the fact that Americans aren’t dismissing or ignoring climate change as an incoming threat—and instead, they’re largely open and willing to engage in creating solutions.