If most of us are ashamed of shabby clothes and shoddy furniture let us be more ashamed of shabby ideas and shoddy philosophies….It would be a sad situation if the wrapper were better than the meat wrapped inside it.” ― Albert Einstein
If we were to think the world dressed like TV characters, we might think everyone wears freshly-pressed, perpetually clean clothes. But TV-reality and real-reality seldom intersect. Real-reality is fraught with stains, scuffs, holes, worn-out soles and all varieties of wear. Patagonia, the folks who brought us Common Threads, not only recognizes the reality of wear, they celebrate it. They have produced a movie (below) and launched a website called Worn Wear. Here’s how they describe it:
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Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.