Home Depot Vs. the Ecosystem Experiment

homedepot_plant.jpg When Douglas Easterly bought a plant at the Home Depot, his intention was to show the artificiality of our immediate reality by showing the impact of the business market on the ecosystem. By inserting the plant into a mechanized installation that's wirelessly connected to the Internet and programmed with open source software, the unit periodically checks the value of the superstore's stock, thereby activating a watering system. If share values are up, the plant gets watered. But the irony is that Home Depot guarantees the plant's health for a full year. So if the plant dies--due to either rising or falling stock values--it has to be replaced by Home Depot, an expression and comment on how big industry effects aspects of the ecosystem. Via ::We_Make-Money-Not-Art [MO]

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