Hilton Worldwide announced a partnership this week with Good360—a nonprofit "online product donation marketplace" that connects corporate donations with charities that need them. Hilton will donate used goods that the company no longer wants but are still usable, from furniture to towels and bedding (whether it retires items too soon is another question), to Good360, which in turn will match those goods with organizations that need them.
Jennifer Silberman from Hilton corporate responsibility calls Good360 the "critical link" for the hotel chain to streamline the donation process and to better reach organizations and communities in need.GreenBiz sums up the value of the partnership for both Hilton and the potential beneficiaries:
While it's relatively easy to find takers for still-usable tech equipment, like computers, it can be difficult to identify organizations that will accept other used goods, such as towels and sheets. Through its partnership with Good360, the spokeswoman said, Hilton can send a variety of items to the nonprofit, which makes the goods available to charities that will welcome them.
Good360 is unique in large part because of its size. Its collects a vastly diverse range of items from its corporate partners, half of which it says are Fortune 100 corporations and which include 3M, Bed Bath & Beyond, CVS, Crayola, Disney, and The Home Depot. (Not all items donated are used—they can simply be overstock. And these companies get a reputation boost for donating to charity, but they also benefit from convenient tax deductions.)
But Good360's inventory becomes so vast that it lets you—or really, a charity—search on its homepage for items needed. The customization and matchmaking process between supply and demand is what Good360 really brings to the nonprofit world.
Hilton was also in our pages recently, when it announced a $13 million investment in the Global Soap Project to funnel the little travel soaps, which would otherwise be discarded, to a plant that reprocesses them and ships new bars to refugee camps and other vulnerable populations around the world.