Greenwashing Index: Rate Your Favorite


Readers who follow our Greenwash Watch will enjoy Greenwashing Index, a new website set up by Austin's Enviromedia Social Marketing, who also founded America Recycles Day. It is an "interactive forum that allows consumers to evaluate real advertisements making environmental claims."- you submit a print or youtubed ad and vote on it on five criteria- does the ad mislead with words, images, make vague or unprovable claims, overstate how green the product or company is, or mask important information.

It is also entertaining and fun.

This Chevy ad got a 4.6 out of 5 maximum for suggesting that hydrogen fuel cell cars are zero impact, without mentioning where the hydrogen came from.


This "local and lovin' it" shirt is made in Bangladesh. Lots more at ::Greenwashing Index