That's "Families Organized to Represent the Coal Economy", saying that coal is "now clean and green with new technologies." Their mission: "to be a unified voice in support of Pennsylvania coal, the families and businesses whose livelihoods depend upon it and the importance of a healthy coal industry to our regional, state and national economies."
Dennis at the Greenwash Brigade says that it's time there were transparent standards "that can compare business practices within sectors (and potentially across sectors). Some of the best ones include LEED standards for green building and an emerging tool called STARS being put together by AASHE to weigh green cred between college campuses. We need to keep improving and expanding user-friendly standards for folks to gauge the greenness of different companies and their goods." And can't flagrantly lie in advertising.
After all, you can't put out
food products where you lie on the packaging (oops, yes you can)
No, in America you can say whatever you want, and you don't have to prove it, you just have to hire somebody to build a website. ::FORCE found via ::The Greenwash Brigade
Other Greenwashers of coal to look out for:
The full page ad in the New York Times placed by "Americans for Balanced Energy Choices" says "Our commitment goes beyond clean." Greenwash Watch: AmericasPower
The King was sorely vexed, and founded "Kansans for Affordable Energy" to run ads that say that these men are smiling "Because the recent decision by the Sebelius Administration means Kansas will import more natural gas from countries like Russia, Venezuela, and Iran." Greenwash Watch: Kansans for Affordable Energy