Greenpeace Spoofs Kleenex Ads
When I wrote about Greenpeace's assertion that soft toilet roll may be worse than Hummers, the post attracted a good deal of traffic. But of course it's not just folks wiping their butts on ancient forest that we have to worry about - many of us are blowing our noses on dead trees too. Having attacked Kimberly-Clark before with their Kleenex Klearcut campaign, Greenpeace are back on it again with an excellent spoof of the company's "More Than a Feeling" advertising campaign. (In the interests of balance, it should be noted that K-C have just recently launched Scott Naturals - a line of high recycled content disposable paper products.) Check out the ad above, and click below for Greenpeace's reasoning why we all need to think before we reach for the Kleenex.
Consumers can make better choices than to buy Kleenex. Greenpeace's Recycled Tissue and Toilet Paper Guide, a credit card-sized shopping guide, helps consumers find the greenest household paper products. In the guide, Greenpeace gives a thumbs up to companies Green Forest, Natural Value and Seventh Generation, while recommending that shoppers avoid products made from Charmin, Angel Soft and Kimberly—Clark, the manufacturer of the popular Kleenex brand of tissue products, toilet paper, facial tissue and napkins.
Greenpeace recommended products meet three important environmental benchmarks: they are made from 100 percent recycled content, a minimum of which is 50 percent post-consumer recycled content; and are not bleached with chlorine or toxic chlorine compounds. The guide rates facial tissues, paper towels, toilet paper, and paper napkins.
Greenpeace gave an "Avoid" rating to all of Kimberly-Clark product lines (Kleenex, Scott, Cottonelle, and Viva).
Head on over to the full Greenpeace Recycled Tissue and Toilet Paper for more info.