On August 25, Greenpeace activists made a bold attempt to "rebrand" Shell at the Belgian Formula One Grand Prix. The demonstration protested the oil company's exploration activities and plans to drill in the Arctic.
Reuters reports that images of the action were not broadcast live on television:
"Images of the protest, opposite the main VIP Paddock Club, were not shown on the live television feed which is provided by Formula One Management and watched by an audience of many millions around the world."
So, the Greenpeace activists took on a new strategy, this time re-branding a Shell refinery in Denmark:
"To drill in the Arctic, oil companies have to drag icebergs out the way of their rigs and use giant hoses to melt floating ice with warm water. If we let them do this, a catastrophic oil spill is just a matter of time."