Green Products Directory 2008

Vietnam Sifting Rice Photo

It might not quite be the Whole Earth Catalog of the glorious 1960s, but I like it anyway. Asian Productivity Organization publishes its biannual Green Products Directory with the latest from our part of the world (was WEC ever truly global?) and the listings are comprehensive.

This year, APO selected the greening of supply chains as a main theme and is working to ensure that Asian governments and enterprises promote the use of environment-friendly products and services as a fundamental strategy. APO believes that greening supply chains is a way to link manufacturing with sustainable economic development in the region. Their goal is to incorporate consideration for the environment into every stage of the supply chains, from the very beginning of the product life till the end, "making all chains green".

The fourth edition of the Eco-products Directory was released in conjunction with the opening of the Eco-products International Fair 2008 in Hanoi, Vietnam earlier in 2008.

I also like their photo competition: shown above is "Sifting Rice" by Dang Ngoc Thai, one of the APO Photo Contest winners in 2006.

Asian Productivity Organization Eco Products Directory 2008 Image

In the Eco-products Directory 2008, over 400 products are categorized as effective in preventing global warming. Shigeo Takenaka, Secretary-General of APO, says he hopes that this publication will contribute to an appreciation and expansion of the eco-product and -service markets in the Asia-Pacific region.

The 2008 directory deals not only with global warming prevention but also air/water/soil pollution prevention and clean-up products. Another useful category is chemical substance reduction, an initiative that includes the reduction and purification of hazardous substances, as well as products containing low levels of or no hazardous substances.

Do browse the huge APO file (pdf): you will find cool stuff like the IH Cooking Heater (reduction of 95% smoke and odor using palladium oxidation catalyst), energy saving refrigerators, "fuzzy" washing machines (that save energy and use less water), long-life fluorescents lamps ("having equal brightness with about 1/4 power consumption", etc etc.

Shown below is the "Daylightning System using Mirror Ducts" from Materialhouse Co., Ltd. Their system contributes to CO2 reduction by decreasing electric power usage for lighting as well as the creation of a comfortable environment that artificial lighting cannot provide, with a simple structure, utilizing mirrors to lead daylight into rooms, supplying plenty of light economically.


The Asian Round Table Productivity Conference has a long history, starting in Tokyo 1959. The next conference met in Manila to create the charter of the Asian Productivity Organization. The Convention was finally accepted at a signing conference in Manila in April 1961, followed by the establishment of the APO. The Inaugural Session of the APO Governing Body was held in Tokyo on 22–26 May 1961.

From sifting rice in the sun, to office buildings lit by the sun, using mirrors... I think there is a connection there, somewhere.

Written by Martin Frid at

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