"How green something is is a very complicated question and to answer it properly generally takes experts significant effort. It is for this reason that TreeHugger and its sister sites are an important tool in helping keep companies honest and pushing them to further and further greenness......The beautiful thing about where the Internet is heading is that it is helping to bring the truth out about people and companies. The days are gone when companies could control their press and hide bad practices. So I'd predict that companies that greenwash will have a harder and harder time of it due to consumer backlash on the net. The net will help the good guys win!" ::PSFK Fashion
We like PSFK, the expanding empire of marketing-related websites. Their latest venture is Fashion PSFK, where the first issue features an interview with our own fashion plate Graham Hill, looking fetching in beach attire.