Before you choose a particular box of chocolates or a certain greeting card, ask yourself where in the world it came from. Same goes for other gifts, whether your true love happens to love coffee, tea, new clothes, or camping gear.
Today, you can probably find responsibly made options for every item on your gift list. Coffee and tea can be produced in adherence with fair trade practices. T-shirts, sweaters, coats, and sleeping bags can all be made from recycled water bottles. Everything from paper goods to wood furniture can be sourced from responsibly managed forests.
When you shop responsibly, you tell product manufacturers and business owners you want these options and help more options become available. Corporate leaders know that the materials chosen to make their products can have a significant impact on the environment. These leaders also know that a growing number of shoppers will choose either their products or a competitor’s products based on the environmental credentials of the product.
This Valentine’s Day, the non-profit Sustainable Forestry Initiative (SFI) encourages you to share the love on a global scale. Every time you buy a product with the SFI label, you’re making a statement that you care about our forests.
Responsibly managed forests clean the air we breathe, filter the water we drink, and provide habitat for a wide variety of species. And if we take care to manage these forests into the future, they can provide products we use every day. The SFI label means that the wood or wood fiber used in a product or product packaging was legally sourced from a responsibly managed forest, meets rigorous SFI Standards and has passed an independent third-party audit.
Keep sharing the love when Valentine’s Day is over. Look for the SFI label as you shop for everyday items such as greeting cards, office and school supplies, paper cups and plates, boxes of tissue, cartons of milk and more.
To find out more about sustainable forestry and SFI product labeling, visit sfiprogram.org.