GE's Ecomagination Report: Cashing In on Sustainability


With further evidence that being a TreeHugger can not only save you money, but make you some, GE has released their first "Ecomagination report" for 2005. The report, "Taking on Big Challenges," details the progress of Ecomagination (first covered here, with subsequent updates about cheap hydrogen production and nuclear power), GE's commitment to imagine and build innovative technologies that help customers address their environmental and financial needs and help GE grow, and it appears to be a success on all fronts. Revenues from the sale of energy efficient and environmentally advanced products and services hit $10.1 billion in 2005, up from $6.2 billion in 2004 -- with orders nearly doubling to $17 billion. "We're off to a good start and see even more opportunity -- but we still have a long way to go," GE vice president of ecomagination Lorraine Bolsinger said. The report is available for download [pdf] for those interested in crunching the plethora of numbers, percentages and dollars; to encourage readers to save paper and read the report online, GE will plant a tree at its Peebles, Ohio jet engine testing facility for each of the first 2,500 downloads. ::Ecomagination Report, ::Taking on Big Challenges [pdf] via ::GreenBiz