It’s no secret that large scale manufacturers have been vigilantly responding to consumers that are becoming more and more interested in natural food products. But in the case of Frito-Lay, they may be making more marketing changes than changes to actual food products.
A law suit was recently filed against Frito-Lay for claiming that its products were all natural with no synthetic ingredients, when genetically modified soy and corn are both ingredients, according to Food Freedom.Julie Gengo of Richmond, California is thus far the only plaintiff in a lawsuit that claims that Frito-Lay’s “Seed-to-Shelf” program and new natural labeling falsely represents some of their products as using completely natural ingredients.
According to Frito-Lay:
Earlier this year, Frito-Lay announced that approximately 50 percent of its product portfolio will be made with all natural ingredients by the end of 2011, representing the largest product transformation in the company’s history. These products do not have any artificial or synthetic ingredients, and they do not contain any artificial flavors or artificial preservatives, or ingredients such as monosodium glutamate (MSG). These products are easily identifiable in stores with a stamp on the package that calls out that the product is made with all natural ingredients, with no MSG, artificial preservatives or artificial flavors.
Gengo, a whole foods advocate, takes issue with the idea the genetically modified corn and soy, which are defined as unnatural by their inventor, Monsanto, would be considered natural rather than synthetic.
Food Freedom reports:
The lawsuit names only one plaintiff, Julie Gengo of Richmond, California, but includes all those who purchased Frito’s products which bear the “ALL NATURAL” label. Last August, the law firm Milberg LLP invited potential litigants to contact them.
GMO Labeling in the U.S.
In the US, food products with genetically modified ingredients are currently not labeled as such. We are one of the few industrialized nations that doesn't require labeling of GMO foods. In Europe all products containing more than .9 percent GMO are labeled as such. But in the US, there is no such standard. We would like to believe that our foods come from nature, but that's far from the case. Currently, 30 other countries have significant restrictions placed on GMOs.
We’re currently trying to get GMO labeling on the ballot in California. But you can protect yourself from the implications of buying genetically modified foods by purchasing organic whole foods and then choosing processed foods that have the label NON GMO Project. The NON GMO Project scientifically tests all of the individual ingredients that make up a product using a third party testing facility.