Fortune Magazine Conference: Searching for Gold in Green


Not to be outdone by other Earth Day events, Fortune magazine has organized its own environmental conference, bringing together some of the biggest names in big business. Entitled "Brainstorm: GREEN," and declaring "This year, Earth Day means business," the conference will meet in Californian on April 21 and 22.

From the conference website:

This invitation-only event will be an unprecedented gathering of business and environmental leaders, as executives, academics, politicians and NGOs join to discuss the impact of the green movement and explore the opportunities and challenges facing FORTUNE 500 companies, entrepreneurs, government, and the financial world.
Bringing together a strange mix of leaders of the investment banking and corporate universe, including high-level executives from JPMorgan Chase, Lehman Brothers and Monsanto, with leading environmentalists from Greenpeace and the National Resources Defense Council, among others, the conference should be a fascinating interface between differing worldviews, as well as the most likely place to encounter the new class of eco-entrepreneur celebrities - such as Shai Agassi of the Better Place Project (think electric cars in Israel) and Sultan Ahmed Al Jaber of the Abu Dhabi Future Energy Company (think Masdar City) - this Earth Day.

For more info on the Brainstorm: GREEN conference, check out the conference's website here.

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