(Picture: marellinux from Flickr) In line with the beginning of the school year in Argentina, German firm Faber-Castell has launched a new line of products called EcoPencil, produced with 100% FSC certified wood from reforestation sources in Brazil.
The EcoPencil's commodity is wood from the 'Arboris' project, a 10 thousand hectares reforested area in Minas Gerais (Brazil) that produces 20 cubic meters of wood every hour. The area, which used to be a sterile ground, is now also house to 307 species of native plants.
Via El Blog VerdeAccording to the Argentine branch of the firm, the EcoPencil launch is actually a re-branding: "from this year on, the 'pencil' will no longer exist and will give place to the 'EcoPencil.' Only the right name for a product that is being produced since decades ago," says in its website. The new eco-conscious name shows how concern over environmental issues is starting to grow in some Latin countries.
Besides this particular measure, Faber-Castell has different environmental and social initiatives in Latin American countries.
In Brazil, for example, it has natural reserves to preserve animal species, carries on with soil preservation programs, environmental education programs, and volunteer initiatives to assist children in need. Through its website Ecomunidade (which stands for eco-community), the company also educates people in sustainability subjects.
The new line of EcoPencils includes Color Grip, Permanent Color, Watercolor-like, Neon, Metallic and Bicolor pencils; and can be found at stationary shops.