Photo courtesy of Greenpeace USA
Mattel is the nation's largest and most iconic toy company, and the creator of perhaps the most famous and enduring toy in America: Barbie. Unfortunately, a new report from Greenpeace reveals that Mattel relies on packaging made from wood obtained in Indonesia's threatened rainforests -- which are home to a slew of endangered species like orangutans and tigers. The green group is urging the toymaker to stop using rainforest-derived packaging products, so in conjunction with releasing the report, Greenpeace marked the beginning of its campaign by unfurling an embarrassing banner at Mattel's L.A. headquarters.
It shows a picture of a scowling Ken doll, and reads: "Barbie: It's Over. I Don't Date Girls That Are Into Deforestation". Here's the video produced to kick off the campaign:
The LA Times has the latest on the action in downtown Los Angeles:
Activists rappelled down the face of the 15-story El Segundo headquarters of Mattel, the world's largest toy company, on Tuesday and hung a giant banner of a frowning Ken doll look-alike with the message: "Barbie, it's over. I don't date girls that are into deforestation." The protest marked the launch of a global campaign by Greenpeace against Mattel in connection with paper packaging allegedly derived from Indonesian rain forests.Kudos to Greenpeace for using the opportunity to push Mattel to examine its sustainability practices -- or lack thereof. Indonesia is home to the world's third largest rainforest, and it's the one that's being destroyed the fastest, thanks to companies like Asian Pulp & Paper, which has supplied Burger King, Walmart, and Mattel with packaging products. It's time for multinational corporations to stop plundering a vital international resource -- and to turn to less destructive sources for their paper and cardboard products.
El Segundo police arrested eight protesters, including a woman dressed as Barbie in pink and blue Spandex, who was driving a bright pink bulldozer half a block from the scene. Fire trucks descended on the area, as it was cordoned off, and Mattel employees crowded around the windows, taking photos with cellphones.
The theatrics were only window dressing for what promised to be an all-out assault on one of the nation's iconic brands as it geared up for a sales campaign centered on a reunion between its Barbie and Ken dolls.
More on Deforestation in Indonesia
More Dirty Deforestation : 55% of Indonesia's Logging Illegal
Walmart, KFC, Burger King Paper Purchases Destroying Indonesia's Rainforests
Indonesia Fastest Forest Destroyer