Effect of Recession: Smelly Houses or Healthier Americans?

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Too small? Paul Kedrosky here

Paul Kedrosky thinks that US consumers live in smelly houses with fat pets, because according to a new Unilever study, they are cutting back on air fresheners but not on pet food.

I think there is a much more optimistic reading; the top five categories shoppers will stop buying are air fresheners (full of VOCs and shouldn't be in the house) Cookies (full of palm oil and high fructose corn syrup) Beer and wine, frozen dinners (more fresh home cooked food!) and Soda pop (full of high fructose corn syrup)- sounds like better air quality, healthier food, skinnier people all round. ::Infectious Greed

More on getting recession ready in TreeHugger:

Get Recession Ready : 11 Lifestyle Choices as a Hedge Against ...
Go Green, Live Rich by David Bach

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