Immelt puts the success of the initiative down to increasing consumer awareness of green issues, "Green is now becoming pervasive. It is becoming universal." He was later quoted by Reuters on the likeliness of reaching and exceeding sales targets, "I don't have any doubts. It's just got that sort of momentum."
At a celebration for ecomagination's 2nd anniversary, Immelt announced eleven new products, many of which are partnerships with other large corporations. :: ENN