Eco-Ganik model/photo by Eco-Ganik
At L.A. Fashion Week on Wednesday night, Eco-Ganik showed a collection of gorgeous, flirty frocks, relaxed knits and flouncey short skirts that were on point with every spring fashion forecast from New York to Paris, with one significant difference: Every element used in the line is eco-friendly.
Get the eco-fashion scoop plus an exclusive backstage video
Hoda Mallone styles Eco-Ganik model/photo Eco-Ganik
Floral prints, but not so literally, more abstract," said Hoda Mallone, Eco-Ganik's Design Director, in describing her debut collection for the label, which she showed with models styled in romantic tousled hair and sun-kissed skin created with the Smashbox Green Room collection of eco-friendly makeup that was developed by lead artist Lori Taylor. "Ruffles are so hot. Paper bag waists. It's fun!"
Hoda Mallone with Sara Paxton/photo Eco-Ganik
From organic cotton to bamboo to organic denim, with wood, shell and nut accents and colors achieved by low-impact dyes, the Eco-Ganik collection is sustainable from start to finish. This is no small achievement in an industry where one-third of a pound of pesticides are used in the production of a simple cotton t-shirt. Eco-Ganik is a member of the Organic Trade Association, and manufactures exclusively in the U.S.
Yet the line still manages to be affordable and accessible, with most separates falling well under $100 and retailing at mainstream stores such as Nordstrom's, Macy's and Anthropologie.
"I always wanted to work with sustainable fabrics," Mallone said. "This is the right place and the right time. I plan on doing it for the rest of my career. I think it's important that designers start really looking at that. We're a very wasteful industry Every bottle that you recycle, every mile that you walk as opposed to drive is really important I can't speak for everyone, but I'll do my part and hopefully I'll inspire others to do their part."
Want to really get the inside scoop? Check out our exclusive video backstage at L.A. Fashion Week with Hoda Mallone talking trends and Lori Taylor demo-ing her bronzing technique. It may be fall but we're ready for spring!
Want to see what Eco-Ganik was doing before Hoda joined up? The line was all studded organic cotton in '04, flowey and Grecian in tencel for another collection that same year and rocking a buckled organic cotton Safari jacket the following.