Disney to Test Toys for Toxins

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It used to be, companies like Disney would license their characters to toy companies and just count the royalty cheques. Not any more; their image is at stake. According to the New York Times, Disney will begin its own testing of toys featuring Disney characters like Sarge, including random testing of products already on store shelves."It sends the message that we are looking over their shoulders," said Andy Mooney, the chairman of Disney's consumer products division. Disney and other marketers are clearly becoming concerned that their brands will be harmed in the long run if they do not intervene. As we said earlier, Don't blame China for the "colossal failure that let 19 million pieces of unsafe toys slip into the marketplace." ::New York Times

Tags: China

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