Photo via BinaryApe
Green IT companies are saying, "Economy Eschonomy" because everyone seems to be catching on that the way to save money is cleaning up their act in the IT department and saving loads of money on energy. We knew saving energy = saving money = saving the planet before the latest economic meltdown, but are just now starting to act thanks to an inherent panic mode.
European companies are savvy to this, as proven by the Storage Expo conference in London — an event dedicated to data storage, information and content management — where a survey of attendees was released that showed 70% of 513 respondents rated green IT projects a priority if they saved money. 4% said projects were worth it regardless of cost savings.
That massive drop in green thinking based on money, while sad, isn't all that important in this case. That's because right now it's pretty easy to save money by cutting down on energy consumption, despite the 10% of respondents that said they had to cut green initiatives because of budget constraints.
But does that mean green IT is inevitable?
"The credit crunch has made a number of businesses rethink their IT strategies and budgets. However contrary to what most companies think, green IT and beating the credit crunch can go hand in hand if the right strategy is used," said Natalie Booth, the event manager for Storage Expo 2008.
It isn't just the little guys that are looking to cut corners on energy expenses. Major companies are taking hard looks at rearranging their IT structures for improved efficiency.
Speakers at the Architecting for Efficiency keynote from several major storage vendors, including EMC, Hitachi and HP, all agreed that, although the primary reasons behind these green projects may have shifted, the results are essentially the same, which is why the topic has remained high on the agenda of so many enterprises.
Going green because of money isn't necessarily a bad thing if it improves our impact on the economy. Even if some think companies hearts aren't in the right place, at least their wallets and actions are.
"The underlying motivating factor for green IT has always been saving money, whereas before they've dressed it up in environmental concerns. However, with our more troubled economic times firms can freely admit to their true colours," added RenÃ© Millman, a senior research analyst at Gartner.
So Europe has caught on, and here in the US, we - well, we're getting there.
More on Green IT
Green IT Is Cheaper, European Businesses Catching on to Savings
US Data Centers May Be Forced To Green Their Operations: They're Running Out Of Space And Looking For A Reason To Expand
Google Setting the Bar on Data Center Efficiency