COP15 Burnout, Immigration Footprinting & Sarah Palin as Green Marketer


A weekly wrap up of green and socially minded business news from the gang at

How Do You Solve a Problem Like Sarah Palin Wearin' Your Product? - Got a great green company? What happens when Sarah Palin shows up wearing it on the cover of Newsweek? The folks at Icebreaker turn it into a marketing coup.

Avoiding COP15 Burnout with "Expectation Management" - Will the Copenhagen conference be a fizzle without a US commitment? Or will magic happen behind the scenes? Take a breath and manage your expecations with a couple different perspectives.

As Asia Outpaces America in Cleantech, US and China Agree to Cooperation - COP15 may be up in the air, but a partnership on clean technology between the United States and China holds promise for progress elsewhere.

Coca-Cola Rolls Out Plant-Based Recyclable Bottles - It's only 30% bio material and doesn't make much of a dent in the comsumption cycle, but better is better and Coke gets kudos.

California Group Blames Immigrants for Climate Change - And now one for the WTF file. Sure, population increases mean a higher carbon footprint, but does blaming immigrants make any sense? This marketing campaign seems all kinds of unbalanced.