Long-time TreeHugger friend Jacquelyn Ottman, (President, J. Ottman Consulting) just reminded us of the June Sustainable Brands 2008 conference to be held in Monterey California. The speakers line-up looks like it'll rock like Monterey Green Pop.
Because we know some of you are click'd-out, we picked a sample presentation abstract from the conference. Definitely has us wondering who those rule-changing, values-driven consumers are. Young Republicans possibly? Conscious Consumers Are Changing the Rules of Marketing. Are You Ready?
Raphael Bemporad and Mitch Baranowski, Co-Founders BBMG
As a growing number of businesses aspire to innovate for sustainability, brand leaders face the new challenge of distinguishing their companies, products and services in an increasingly crowded marketplace. This session shares not-yet-released results of a new ethnographic study and national poll on the attitudes, experiences and priorities of conscious consumers and offer branding principles and practices to reach, involve and inspire values-driven consumers.