Some of the most ubiquitous products on supermarket shelves may soon have greener packaging— Colgate-Palmolive, Coca-Cola, DuPont, Dow Chemical, Kellogg's and others have formed a trade organization to coordinate environmental efforts for the packaging industry.Environmental Leader reports that the Michigan-based American Institution for Packaging and the Environment (Ameripen) will "advocate on public policy relating to packaging and the environment. It will collaborate with trade associations, academic institutions, non-profits and government agencies to facilitate relevant research and data collection."
The association, which takes after similar European and British organizations, will take a "material-neutral" approach to packaging and in addition to public policy will focus on education and outreach, issue management, statistics, research strategies, and communication tools. Environmental Leader writes that it "will encourage science-based decision making on sustainable packaging initiatives. It will advocate measures that are environmentally, socially and economically sound, Ameripen said."
SmartPlanet points out that some companies, like Coca Cola because of its PlantBottle, already have a vested interested in continuing to improve the sustainability of their packaging, while for others that have run into stumbling blocks—"consider the case of Dell and its bamboo boxes -- this group could help take a load off."
More on green packaging
The Mysterious Carbon Footprint of Packaging
Gucci's Luxury Packaging Gets a Green(er) Makeover
Seventh Generation Leads the Way in Recycled Packaging and Green (Healthy) Cleaning