Click to Plant Trees
Fill out a form on Milliken's Web site, and the carpet manufacturer will plant a tree. Yes, this is most likely a smart way to get you on their mailing list, but it's also a great green way to burn some online time. Single-handedly, you can inspire physical labor out on one of the manufacturer's 138,000 acres of forest. The program is part of festivities for Georgia's Arbor Day, which was held February 17. According to press material, the campaign is the manufacturer's way of sharing its "corporate fervor for foliage.""The green benefits start with a single tree and multiply--each acre of forest sequesters about 2.5 tons of carbon annually," says Bill Gregory, director of sustainable strategies for Milliken.
Milliken also says it plants trees at a rate of more than one million per year and keeps its global operations at a carbon-negative status, i.e. the manufacturer stores more long-term carbon in the soil than is released. ::Milliken