Chevron-Texaco Pulls a "Beyond Petroleum"

After British Petroleum, who decided to remake its image into "Beyond Petroleum" with lots of green marketing and some investment into clean technologies, it is now Chevron-Texaco's turn to decide that "the era of easy oil is over" (actual quote) and that something must be done about it. This website, called Will You Join Us, contains articles and explanations about the peak-oil issues we face (as Chevron sees them, anyway – but they mostly do a good job explaining things) and why we face them. They write about supply & demand, population, geopolitics and the environment. They also have ads and a discussion section. To their credit, they are not hiding the problems in the back row while only spotlighting how good a company they are for working on solutions. See some excerpts from the website below.It took us 125 years to use the first trillion barrels of oil. We'll use the next trillion in 30.

You can see this ad (in pdf format) here.

The world consumes two barrels of oil for every barrel discovered.

You can see this ad (pdf too) here.

Many of the world’s oil and gas fields are maturing. And new energy discoveries are mainly occurring in places where resources are difficult to extract—physically, technically, economically, and politically. When growing demand meets tighter supplies, the result is more competition for the same resources. [...]

Fossil fuels also exist in unconventional forms—hydrocarbons contained in oil-sands, and even shale are believed to have more energy content than all the oil in Saudi Arabia. The catch is that it may currently take more energy and may cost more to extract and produce oil from some of these unconventional forms than would be gained.

We'll have to wait and see how much action will follow this, but admitting publicly that there is a problem sure beats burying your head in the sand, I suppose. But until we see more concrete changes, I'm filing this under "almost".

::Chevron: Will You Join Us, via ::The Oil Drum