In an extremely bizarre and ironic twist, fake cities in the popular massively multiplayer game Second Life were submerged by Adventure Ecology to remind folks that there's a real world outside their doors and if Second Life's server farms get flooded, their avatar could face a premature demise.
Creating the floods, which covered London, Tokyo and the Netherlands was no simple task. Cities in Second Life are owned by individual players, sometimes hundreds of them, and getting everyone to agree to a date and time for the flood was on par with some of the biggest Step it Up events.
Apparently, the Second Lifers took the floods in stride. A few pub-goers just converted their tables to boats and kept drinking their pints, though the topic of conversation had shifted...to global warming.