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While scientists and environmentalists scratch their heads at the incredulity of climate change skeptics, it turns out that one's willingness to believe in climate change hinges on that person's world view. According to social scientists, people's beliefs are more strongly shaped and influenced by cultural values than concrete evidence.
The trick, then, is to use these values to frame the debate—and introduce potential solutions.
Read more at Good.is
Read more about the climate change debate:
The Denial Industry: How The Culture War over Climate Started
The Facts About Global Warming Denial
Most Bizarre Climate Change Denying Argument by a Politician Yet? (Video)
Cold Snap Vs Climate Change: The Must-See Video