Burt's Bees is Purchased by Clorox

"The Burt's Bees brand is well-anchored in sustainability and health and wellness, and we believe it will benefit from natural and 'green' tailwinds," said Clorox Chief Executive Donald R. Knauss. Hmm, could this be a case of greenwashing because consumers prefer natural products these days? On the same day of the announcement, Clorox said that its first-quarter profits fell to $111 million, or 76 cents per share, from $112 million, or 73 cents per share, a year ago. Knauss continued, "It's in an economically attractive category with a margin structure that will be highly accretive to Clorox."
We're curious to see if consumers will still support the North Carolina-based company. See our survey on sell-outs. Via ::Forbes.com