Branson To Invest $3 Billion to Fight Global Warming


Sir Richard Branson, who has graced these pages before (for aviation ethanol -- twice -- and for his idea that MG should make hybrids), has lots of big ideas, but we think this one is right on. He's decided to invest $3 billion dollars over the next decade to fight global warming. He will invest all profits from his travel-related companies (like airline Virgin Atlantic and Virgin Trains) in initiatives to develop new renewable energy technologies, both run by Virgin companies and external businesses. "We must rapidly wean ourselves off our dependence on coal and fossil fuels," said Sir Richard. We agree, and $3 billion is definitely a step or two in the right direction. via ::BBC