BP Ups Its PR Response, Goes On TV With Ads


photo via flickr

BP's stock prices are tanking and its reputation is shot, but that's not stopping the oil giant from trying to repair its loses through public relations. Earlier this week, it announced that it would bring in Dick Cheney's former press secretary Anne Womack-Kolton, and now BP CEO Tony Hayward is starring new in TV ads designed to show contrition for the worst oil gusher in US history.

It's amazing that BP would have the time or resources to go live with an ad campaign of this order. It's likely that it is done as the company we know--and loath. Its stock prices tumbled by nearly a quarter after the so-called "Top Kill" procedure failed over the weekend, and few want to be associated with the company after this epic and total debacle.

One thing is for certain, Hayward makes for an interesting spokesperson. He is largely reviled and made unfortunate headlines last week when he said that he "wanted his life back."

Transcript, via the Wonk Room:

The gulf spill is a tragedy that never should have happened. I'm Tony Hayward. BP has taken full responsibility for cleaning up the spill in the gulf. We've helped organize the largest environmental response in this country's history. More than 2 million feet of boom, 30 planes, and over 1,300 boats are working to protect the shoreline. Where oil reaches the shore, thousands of people are ready to clean it up. We will honor all legitimate claims, and our clean-up efforts will not come at any cost to taxpayers. To those affected and your families, I'm deeply sorry. The gulf is home for thousands of BP employees and we all feel the impact. To all the volunteers and for the strong support of the government, thank you. We know it is our responsibility to keep you informed and do everything we can so this never happens again. We will get this done. We will make this right.

More on BP:
WTF: Louisiana Governor Calls for More Offshore Drilling

Ocean Currents Likely to Carry Gushing Oil Into Atlantic by Summer's End (Video)

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