B'eau Pal: the Yes Men Offer the Refreshing Taste of Toxic Disaster

beau pal water photo

"The unique qualities of our water come from 25 years of slow-leaching toxins at the site of the world's largest industrial accident." One swig and you're whisked away to Bhopal, India where in 1984 an explosion at a Union Carbide pesticide factory killed thousands and released a health nightmare that still persists. B'eau Pal bottled water ("not fit for human consumption," by the way) is not the first time the Yes Men have wagged a shaming middle finger at Dow, the company that bought Union Carbide and denies responsibility for the disaster's fallout.

(Update: video of Yes Men in action below)

beau pal nutrition label photo

Five years ago, the Yes Men impersonated a Dow spokesperson on BBC World Television, took the blame, and announced a long-overdue cleanup. They've also impersonated petro-big-wigs and proposed making fuel from human bodies, and modeled Halliburton anti-climate-havoc suits. This artful hooliganry and much more can be seen in the pranksters' new movie, The Yes Men Fix the World, which is dedicated to the Bhopal victims.

Related Content on Treehugger.com