B'eau Pal: the Yes Men Offer the Refreshing Taste of Toxic Disaster

beau pal water photo

"The unique qualities of our water come from 25 years of slow-leaching toxins at the site of the world's largest industrial accident." One swig and you're whisked away to Bhopal, India where in 1984 an explosion at a Union Carbide pesticide factory killed thousands and released a health nightmare that still persists. B'eau Pal bottled water ("not fit for human consumption," by the way) is not the first time the Yes Men have wagged a shaming middle finger at Dow, the company that bought Union Carbide and denies responsibility for the disaster's fallout.

(Update: video of Yes Men in action below)beau pal nutrition label photo

Five years ago, the Yes Men impersonated a Dow spokesperson on BBC World Television, took the blame, and announced a long-overdue cleanup. They've also impersonated petro-big-wigs and proposed making fuel from human bodies, and modeled Halliburton anti-climate-havoc suits. This artful hooliganry and much more can be seen in the pranksters' new movie, The Yes Men Fix the World, which is dedicated to the Bhopal victims.

Tags: Arts | Developing Nations | Humor | India | Pollution | Toxins


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