When Microsoft left ALEC (allegedly) over anti-renewable lobbying, I suggested this might be the next phase of corporate social responsibility.
As I said at the time, it's no longer enough for corporations to do good things. If they want to be true leaders in building a post-carbon economy, they have to stop supporting organizations that are fighting for the status quo and become actively involved in policy discussions that push for more progressive, ambitious plans.
So it's good news indeed, as reported over at Business Green, that Unilever has quit the BusinessEurope lobbying group following deep divisions among the organization's membership over efforts to dilute European Union environmental targets.
As with Microsoft's divorce from ALEC, the group didn't directly cite BusinessEurope's anti-environmental efforts, but a spokesperson did tell Business Green that Unilever is actively seeking partners who can work together to create "tipping points", and they review their memberships periodically to make sure their interests are aligned.
From the world's largest investors urging action on climate change to massive corporations calling for energy market reforms to favor renewables, it seems corporate giants are warming up their voices to demand more change, at least where carbon emissions and fossil fuels are concerned.
It's about time.