Image: Screenshot from video below
I like Chipotle. And, yes, I know it isn't the healthiest option, at least not the way that I order my burrito, but I think they do a much better job than most other corporate chain restaurants when it comes to where they source their ingredients.
A new ad (video below) for their Food With Integrity campaign aims to show how one farmer tries industrial meat production before returning to more sustainable methods.Here's the description of the video from Chipotle's YouTube page:
Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
We will always continue to encourage people to eat less meat and learn to cook at home, but that doesn't mean we aren't happy to see a company as big as Chipotle taking steps to move away from supporting industrial meat production. Now if only all the rest would follow their lead...
UPDATE: In this age of CGI, I just assumed this was made by some guy with a computer, but wow, it totally was not. See the impressive way this was created below. They even used 3D printers! Via AdWeek.
More on Meat Production
Farming with Animals the Right Way (Video)
Joel Salatin, America's Most Influential Farmer, Talks Big Organic and the Future of Food
10 Horrifying Stories of Factory Farming Gone Wrong (Slideshow)
So What Does the Inside of a Factory Farm Look Like Anyway? (Slideshow)