Al Gore Re-Frames The Climate Risk Communication Problem

What did Al Gore do after the Oscars Award ceremony? According to the "Back in Tennessee on Tuesday, Gore told a crowd of about 50 people at the U.S. Media Ethics Summit II that the presentation's single most provocative slide was one that contrasts results of two long-term studies. A 10-year University of California study found that essentially zero percent of peer-reviewed scientific journal articles disagreed that global warming exists, whereas, another study found that 53 percent of mainstream newspaper articles disagreed the global warming premise". Here's the money quote from the Tennesean:- "I think if it is important to look at the pressures that made it more likely than not that mainstream journalists in the United States would convey a wholly inaccurate conclusion about the most important moral, ethical, spiritual and political issue humankind has ever faced." The good news is that the facts are now getting enough mainstream media attention. We noticed that talk show host Glen Beck (pictured) recently calculated his carbon footprint (see Feb. 26 transcript here) and expressed surprise at the magnitude. If you're puzzled about how your lifestyle matters to the climate future, try calculating your own carbon footprint. For your driving footprint link here. For your air trips link here. And for your home, link here. See how "average" your lifestyle is. Image credit: Glenn Beck site, "about"

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